Optimize your marketing efforts using the familiar and intelligent marketing capabilities of Microsoft Dynamics® CRM business software. Use flexible segmentation tools, intuitive campaign management features, robust workflows, and insightful analytics to increase the effectiveness of your marketing programs.

Campaign Life Cycle Management:

Define and track campaign budgets, tasks, activities, and collateral with holistic campaign management capabilities.

Intelligent Lead Management:

Seamlessly track lead details across the organization, zero in on high probability leads, and instantly route them to the most appropriate resource.

Streamlined Processes:

Simplify lead qualification, budget approvals, and follow-up actions with flexible workflows and guided dialogs.

Holistic Response Tracking:

Drive closed-loop campaign execution by easily tracking responses and converting email responses to leads or opportunities with just a click.

Real-Time Insight:

Track key performance indicators (KPIs) and better articulate marketing return on investment with real-time dashboards, pre-built reports, and inline data visualization.

Comprehensive Goal Management:

Instantly track key goals like lead generation, lead conversion, and response rates against pre-defined goals for greater insight.

Permission Marketing:

Streamline your permission marketing efforts through automatic tracking of opt-in/opt-out preferences and the Internet Lead Capture feature.

Insightful Connections:

Uncover new leads, identify influencers, and better understand social trends with the Connections feature and the Social Connector.

Centralized Document Management:

Fast-track the creation of marketing plans, campaign collateral, and other documents with comprehensive document management capabilities.

Improved Collaboration:

Foster greater team collaboration and improve campaign relevancy with powerful teaming capabilities and real-time communication tools.

Seamless Event Management:

Improve the effectiveness of marketing events and easily track attendee data with built-in event management capabilities.

Mobile Productivity:

Access campaign information, marketing budgets, and other information using any web-enabled mobile device or through the built-in offline capability.